Strategy as a Continuous, Adaptive Process

Management transformation — at its core — is a shift in mental models, a shift in mindsets. This transformation emerges when we adopt new disciplines that lead to new habits. We are open to new habits when we are willing to abandon old patterns of thinking and behavior.

That’s why approaching strategy in new ways is so important. The old rituals, the old habits, no longer work well. They treat strategy as a mechanical process, a technical problem that can be solved.

It’s not.

Strategy is a process of continuous experimentation and adaptation.

It is a living process of sensing and responding. Recombinant innovation. The process is not guesswork. There is a discipline. A discipline of simple rules. By learning these simple rules and developing new habits, new mindsets develop within us.

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Ed Morrison