This past week, we spent time on the campus of The Ohio State University, sharing the new approach to strategy in loosely connected networks. The discipline requires a deep understanding of the dynamics of collaboration: how collaboration emerges from conversations with an underlying structure and trajectory.
If you understand this underlying structure and how it changes over time, you can guide the formation of complex collaboration simply by asking questions.
Although it will take time, I think this approach to strategy will gain traction in our business schools. Traditional strategy classes rely on models — like Michael Porter’s Five Forces model — that have less relevance in dynamic markets. Instead, as Kathleen Eisenhart of Stanford pointed out some years ago, strategy in dynamic markets consists of simple rules.
Check out this blog post from Ohio State’s Fischer College of Business.