Janyce Fadden is Director of Strategic Engagement at the University of North Alabama College of Business. Her role includes implementing an innovation pipeline strategy called Shoals Shift Project and other business engagement projects. Currently using Strategic Doing, a flexible agile methodology, the Shoals Shift Project seeks to build a digital economy by enhancing the region’s competitiveness. This award-winning project recently recognized by the Appalachian Regional Commission with a significant grant to accelerate the results. The project has been recognized as outstanding by the University Economic Development Association and the Honor Society of Phi Kappa Phi. In addition, using lean management techniques Fadden has been a key contributor with the College of Business Graduate recruitment team whose work has resulted in doubling the MBA enrollment thus becoming Alabama’s largest program. She has taught the 2.5 day practitioner training and facilitated numerous workshops in workforce development, economic development, higher education, entrepreneurship, community development, rural economies, manufacturing, and nonprofits.