Mr. Aardema has decades of entrepreneurial experience in business formation, ramp-up, management, branding, communications and operations, including science and engineering, real estate redevelopment (brownfields), finance, materials supply, manufacturing, construction, public relations/media, and management consulting companies.

Mr. Aardema has led initiatives in market and operations analysis, branding/re-branding, restructuring, recruiting, rolling out and winding down companies and subordinate operations, programs and projects.  His work has included public, political and regulatory relations including press strategies and releases, presentations, negotiations, permitting, and media production.  Mr. Aardema has also participated in business capitalization at seed, venture capital, mezzanine, and corporate banking levels in due diligence, business planning and forecasting, investor presentations, and management.

Mr. Aardema co-founded Community Service Media, Inc. in 2004 as a public relations and integrated media agency producing community outreach campaigns, digital, and traditional media for public and private clients in Florida, Georgia, Alabama, Virginia, and New Jersey.  Mr. Aardema has directed, managed, and worked on strategy, creative writing and media development, editing, production review and quality assurance for campaigns in television, radio, billboard, internet and print media.  Aardema has a special interest, talent, and experience in video creative, scripting, production, and post-production as a story-teller/writer, producer and director of enterprise, campaign, and commercial video.

Mr. Aardema founded Strategic Management Arts, Inc., SMARTS and Strategic Marketing Arts, Inc., SMARTS in 2008, and serves as President & CEO of both brands.   Strategic Marketing Arts is a full service traditional and digital media marketing agency serving commercial and civic clients.  Strategic Management Arts serves commercial and civic clients in agile strategy training, applied Strategic Doing, and leadership and communication skills.

Kolenich, Brian

Executive Director, Ohio Living

Ohio, SD Certified Workshop Leader and Fellow Candidate

Brian Kolenich is an experienced Executive Director with Ohio Living, with a demonstrated history of working in the retirement community industry. A skilled agile strategy practitioner, Brian is also accomplished in nonprofit leadership, performance excellence and innovation methodologies. Brian has a demonstrated history of building an integrated and innovative culture of active aging throughout a continuum of care.

A strong business development professional, Brian displays solid skills in community board and leadership involvement, serving on the boards for the United Way of Youngstown and Mahoning Valley and Wick Neighbors, Inc. He has led initiatives to start an advocacy network for high risk older adults (MAPN), chaired the United Way’s Impact Committee, created the Mahoning Valley Lifelong Learning Institute, and co-created Tedx Youngstown. In addition, he is involved in quality and performance excellence on a national level through the Malcolm Baldrige National Quality Award, as a Master Examiner. Appointed by the U.S. Department of Commerce, Brian has served on the Baldrige’s Board of Examiners since 2003, evaluating organizations for the award, which is the highest level of national recognition for performance excellence that a U.S. organization can receive.

Brian has a B.A. from Youngstown State University and a Master of Arts focused in Management and Organizational Development from McGregor School at Antioch University. Additionally, he is a Licensed Nursing Home Administrator in the State of Ohio and a Fellow-Candidate and Certified Workshop Leader with the Strategic Doing Institute.

Carr is the Chief Wrangler of a regional business accelerator in the heart of Oregon Wine Country. The Chehalem Valley Innovation Accelerator’s purpose is to build economic and community capacity in the region by helping startups and existing business succeed and grow. The Accelerator also focuses on building regional workforce and talent. With extensive experience in strategic planning, project and process management, and leading teams, Carr embraced Strategic Doing to effect change in a highly collaborative world – especially when engaging groups of citizens, government and non-profit organizations, and industry. Together with the University of Oregon’s Institute for Public Research and Engagement (IPRE), Carr is leading a regional effort to establish Strategic Doing as the common framework for forming collaborations that create measurable outcomes.

A graduate of Duke University, Carr holds an MBA from the University of Texas at Austin. Carr has broad, international experience in companies of all sizes and stages – large enterprises, small businesses, startups, IPOs, and turnarounds. He has held executive positions in sales and marketing, business development, investments and acquisitions, and information technology across a variety of industries including manufacturing, legal and professional services, finance, food and beverage, education, and agribusiness. Carr has served as an officer and director in public and private companies and currently owns two small businesses. Carr is a director on the board of two foundations focused on transforming education for the 21stCentury, a director for a mutual savings bank, and twice the President of the local chamber of commerce.