SD Certified Workshop Leader
Mr. Aardema has decades of entrepreneurial experience in business formation, ramp-up, management, branding, communications and operations, including science and engineering, real estate redevelopment (brownfields), finance, materials supply, manufacturing, construction, public relations/media, and management consulting companies.
Mr. Aardema has led initiatives in market and operations analysis, branding/re-branding, restructuring, recruiting, rolling out and winding down companies and subordinate operations, programs and projects. His work has included public, political and regulatory relations including press strategies and releases, presentations, negotiations, permitting, and media production. Mr. Aardema has also participated in business capitalization at seed, venture capital, mezzanine, and corporate banking levels in due diligence, business planning and forecasting, investor presentations, and management.
Mr. Aardema co-founded Community Service Media, Inc. in 2004 as a public relations and integrated media agency producing community outreach campaigns, digital, and traditional media for public and private clients in Florida, Georgia, Alabama, Virginia, and New Jersey. Mr. Aardema has directed, managed, and worked on strategy, creative writing and media development, editing, production review and quality assurance for campaigns in television, radio, billboard, internet and print media. Aardema has a special interest, talent, and experience in video creative, scripting, production, and post-production as a story-teller/writer, producer and director of enterprise, campaign, and commercial video.
Mr. Aardema founded Strategic Management Arts, Inc., SMARTS and Strategic Marketing Arts, Inc., SMARTS in 2008, and serves as President & CEO of both brands. Strategic Marketing Arts is a full service traditional and digital media marketing agency serving commercial and civic clients. Strategic Management Arts serves commercial and civic clients in agile strategy training, applied Strategic Doing, and leadership and communication skills.
Jeff Agnoli (BA/MA) is currently responsible for education, funding, and research development in the Office of Research | Proposal Development Office at The Ohio State University. Jeff has more than 30 years of experience in higher education and consulting with both non-profit and for-profit organizations. His primary areas of responsibility include facilitating interdisciplinary existing and emerging proposal teams; managing the education and outreach efforts for the Office of the Vice President for Research; managing the internal nomination programs for faculty; assisting faculty and staff with the identification of research funding opportunities; and managing the nomination and annual curation process for external scholarly awards and prizes. In 2017, The Ohio State University awarded his the Distinguished Staff Award in recognition of his outstanding service. Members of the National Organization of Research Development Directors (NORDP) elected Jeff to the Board of Directors in 2015. He has been a regular presenter at NORDP National and Regional conferences and served as NORDP’s Treasurer. He received NORDP’s Service Award in 2018 for his commitment to the organization and service to his peers.
Dr. Baginski has served as CEO of Leadership Lake County since January 2012. She has over 35 years of experience in communications, marketing and management in public, private and nonprofit organizations. She is a certified Behavior Styles trainer through the Effectiveness Institute. Dr. Baginski is a frequent speaker on leadership in life and in the workplace, and building cultures of leadership.
Dr. Baginski was Laketran’s first Director of Public Relations and Marketing from 2000 through 2010, earning numerous national awards for communications during her tenure. She has also served as an adjunct professor at Cleveland State University in the College of Education. She is a long-standing and active member in the Mentor Chamber of Commerce and the Ohio Governor’s Council on People with Disabilities Youth Leadership Forum. She is a graduate of Leadership Ashtabula 1996, Leadership Lake County 2004, and the Goldman Sachs 10,000 Small Businesses program in 2016. She currently serves as Chair of the national board of the Association of Leadership Programs. She is a member of Lakeland Community College’s Hall of Fame. She received the Maureen Fitzgerald Leadership Award from Governor’s Council on People with Disabilities in 2008 for positively impacting the lives of students with disabilities. In 2014, she was a recipient of Lakeland Community
College’s Woman of Achievement Award.
Dr. Baginski is a Mayfield Heights resident with her husband, Thom and sweet pup, Lucy.
Contact Jessie at jbaginski AT leadershiplc DOT org.
Born and raised in the Mountain West in a state that boasts more antelope than people, he found his way to Iowa with the opportunity to play college baseball. He graduated a Hawkeye with a degree in Economics before embarking on a diverse and winding path of business and relationship development opportunities.
He is a sharp dressed, smooth talking, Tough Mudder that between Crossfit workouts and climbing the 14,000 ft peaks of Colorado spreads the gospel of the Iowa City area in an effort to attract business to the region. From Automated Vehicles and Education Technology to Natural and Organic Foods, Tom takes his work seriously, but rarely himself. He found his way to ICAD via a sorted and checkered career history with roles at Allsteel, Tippie College of Business, and community place-making with the Blue Zones Project. Along the way he has lived in Silicon Valley and Austin, TX, but proudly calls Iowa City his home.
His journey with Strategic Doing started in Dec 2016 and has led to over 45 local practitioners being trained since January 2018. He became a CWL in September 2019 with the goal of achieving Fellow in 2020. He has participated in nearly 2 dozen engagements to date and is working closely to become an SD Affiliate in partnership with the University of Iowa.
He is married with two teenage step-sons, three dogs, and a cat that keep things interesting outside the office. He volunteers his time as a High School baseball coach, enjoys golf, cooking, and a good bike ride. The simple things in life, like good beer, good food, and good conversations along with family and friends are what he finds the most rewarding.
Phone: (563) 506-3280
Brad uses Strategic Doing to achieve transformation in large organizations. He has extensive experience is operations and maintenance and is currently helping Evonik re-imagine maintenance and reliability in manufacturing. He also has several projects running that are working toward implementation of modern digital tools. Think about “automation” while thinking about business processes and you’ll line up with Brad. He is certified in Strategic Doing with 15 years of work experience in two industries: oilfield services and pharmaceutical manufacturing. He worked for Schlumberger for 13 years in their Wireline business segment and gained experience in operational systems, asset management, and technology development and commercialization. Brad has an engineering degree from Purdue (BSME with EE minor) and is currently employed by Evonik in Lafayette, IN.
Signe Bell is Director of Nonprofit and Community Programs and Policy Scientist with the Center for Community Research and Service (CCRS) in the Biden School of Public Policy and Administration at the University of Delaware and has been working with nonprofits and community organizations for more than 20 years. She is a BoardSource Certified Governance Trainer and a Licensed Standards for Excellence® licensed consultant and directs the Nonprofit Management Certificate Course (NPMCC) program at the University of Delaware. Signe has a B.S. in Human Services and an M.P.A. with a specialization in Nonprofit & Community Leadership from the University of Delaware. Prior to joining the staff of the Center for Community Research and Service in 2002, she worked in the area of Youth Development with several youth serving nonprofits. Signe loves working with nonprofit/community leaders and boards and helping them attain their professional and organizational goals, as well as working with Public Policy and Nonprofit Leadership Certificate Program students as they plan and prepare for a career in Public Policy and/or Nonprofit Leadership.
Carr is the Chief Wrangler of a regional business accelerator in the heart of Oregon Wine Country. The Chehalem Valley Innovation Accelerator’s purpose is to build economic and community capacity in the region by helping startups and existing business succeed and grow. The Accelerator also focuses on building regional workforce and talent. With extensive experience in strategic planning, project and process management, and leading teams, Carr embraced Strategic Doing to effect change in a highly collaborative world – especially when engaging groups of citizens, government and non-profit organizations, and industry. Together with the University of Oregon’s Institute for Public Research and Engagement (IPRE), Carr is leading a regional effort to establish Strategic Doing as the common framework for forming collaborations that create measurable outcomes.
A graduate of Duke University, Carr holds an MBA from the University of Texas at Austin. Carr has broad, international experience in companies of all sizes and stages – large enterprises, small businesses, startups, IPOs, and turnarounds. He has held executive positions in sales and marketing, business development, investments and acquisitions, and information technology across a variety of industries including manufacturing, legal and professional services, finance, food and beverage, education, and agribusiness. Carr has served as an officer and director in public and private companies and currently owns two small businesses. Carr is a director on the board of two foundations focused on transforming education for the 21stCentury, a director for a mutual savings bank, and twice the President of the local chamber of commerce.
Jessica is the Associate Director of Research Development in the central VPR office at Michigan Technological University. She assists faculty across career stages on proposals ranging from seed research to team proposals. Jess has a background in fine art, design, and marketing. The transition to research development has been a welcome change to offer support that makes a real impact. She’s always on the lookout for opportunities to use her visual design skills to amplify research ideas. Jess works with research faculty on figures, illustrations, and other visualizations. She has employed Strategic Doing rules to help institutes on her university campus identify opportunities for impact and funding.
André is an enthusiastic entrepreneur and professional who is driven by his motives:
solving complex organizational, -political and -interpersonal issues
getting the best out of people
He describes his philosophy as: focus on both business-results and people. Connecting people to strategy. No nonsense with a heart.
André is educated in management , business administration, psychology and technology.
His specialties: Partner in business for corporate organisations and small & medium enterprises with broad experience in several branches:
– Telecommunication & IT
– Real Estate
– Service Delivery
– High-tech industry
– (Mental) Health care
“I combine and implement my knowledge and experience of management, business administration and psychology to promote the interests of our clients, now and in the long term. I earned my spurs in consultancy, entrepreneurship and senior-level management and I believe that focus and commitment to our clients’ success is the primary source of our own success. I also believe in the importance of durable partnerships with our clients, in which a cooperative atmosphere of mutual respect and trust is conducive to the benefit of all.”
Phone: +31 651819722