Mr. Aardema has decades of entrepreneurial experience in business formation, ramp-up, management, branding, communications and operations, including science and engineering, real estate redevelopment (brownfields), finance, materials supply, manufacturing, construction, public relations/media, and management consulting companies.
Mr. Aardema has led initiatives in market and operations analysis, branding/re-branding, restructuring, recruiting, rolling out and winding down companies and subordinate operations, programs and projects. His work has included public, political and regulatory relations including press strategies and releases, presentations, negotiations, permitting, and media production. Mr. Aardema has also participated in business capitalization at seed, venture capital, mezzanine, and corporate banking levels in due diligence, business planning and forecasting, investor presentations, and management.
Mr. Aardema co-founded Community Service Media, Inc. in 2004 as a public relations and integrated media agency producing community outreach campaigns, digital, and traditional media for public and private clients in Florida, Georgia, Alabama, Virginia, and New Jersey. Mr. Aardema has directed, managed, and worked on strategy, creative writing and media development, editing, production review and quality assurance for campaigns in television, radio, billboard, internet and print media. Aardema has a special interest, talent, and experience in video creative, scripting, production, and post-production as a story-teller/writer, producer and director of enterprise, campaign, and commercial video.
Mr. Aardema founded Strategic Management Arts, Inc., SMARTS and Strategic Marketing Arts, Inc., SMARTS in 2008, and serves as President & CEO of both brands. Strategic Marketing Arts is a full service traditional and digital media marketing agency serving commercial and civic clients. Strategic Management Arts serves commercial and civic clients in agile strategy training, applied Strategic Doing, and leadership and communication skills.
André is an enthusiastic entrepreneur and professional who is driven by his motives:
solving complex organizational, -political and -interpersonal issues
getting the best out of people
He describes his philosophy as: focus on both business-results and people. Connecting people to strategy. No nonsense with a heart.
André is educated in management , business administration, psychology and technology.
His specialties: Partner in business for corporate organisations and small & medium enterprises with broad experience in several branches:
– Telecommunication & IT
– Real Estate
– Service Delivery
– High-tech industry
– (Mental) Health care
“I combine and implement my knowledge and experience of management, business administration and psychology to promote the interests of our clients, now and in the long term. I earned my spurs in consultancy, entrepreneurship and senior-level management and I believe that focus and commitment to our clients’ success is the primary source of our own success. I also believe in the importance of durable partnerships with our clients, in which a cooperative atmosphere of mutual respect and trust is conducive to the benefit of all.”
Phone: +31 651819722
Bringing people together for a common good has been a lifelong passion for Dr. Rena Cotsones.
As Associate Vice President of Outreach, Engagement and Regional Development for Northern Illinois University, Rena works with regional partners to create and implement collaborative approaches to advancing education, economic development, workforce development, and innovation initiatives in northern Illinois and Chicagoland.
Most recently, Rena provided leadership for the creation of NIU Engineering @ RVC, a community-based, industry-integrated engineering baccalaureate completion program in partnership with the community college and industry partners in Rockford, Illinois. This collaborative workforce solution has inspired the development of other innovative approaches to education and workforce development in the region and won the 2017 Award of Excellence for Talent Development from the University Economic Development Association (UEDA).
Rena chaired the national Council on Engagement and Outreach (CEO) of the Association of Public and Landgrant Universities (APLU) in 2017. She helped lead the team that won APLU’s Innovation and Economic Prosperity designation for NIU in 2013. She is a board member of the University Economic Development Association. She is also a member of the national core team for Strategic Doing, a program of Purdue University’s Agile Strategy Lab and is a Strategic Doing instructor. In northern Illinois, she serves on the boards of numerous Chambers, economic development and education organizations.
Rena started her career as a broadcast journalist after graduating from Illinois State University with a Bachelor of Science in Mass Communications. She holds a Master’s degree in Public Administration and Ph.D. in Political Science from Northern Illinois University.
Darshini Render is a higher education professional. At present, she serves as an Assistant Director for Student Success in the College of Engineering at Purdue University, where she operationalize and implements programs for professional development. She teaches career development, cross-cultural leadership skills and introduction to Strategic Doing for undergraduates.
Since 2009, Darshini has been involved in training and development in several public and private universities. Darshini has considerable practical experience in mentoring, coaching, career services program development, multidisciplinary research, consulting, and teaching. Darshini is a PLUS-Fulbright scholar, and received her B.A in Sociology and Business Administration from Colorado State University and her M.Ed. in Higher Education Leadership from the University of Nevada Las Vegas. Darshini is currently pursuing a Ph.D. in Engineering Education at Purdue University. Her research interests are in pedagogies of collaborative sciences.
Nancy Franklin, Principal of Franklin Solutions, collaborates with leaders of higher education, government, and business to facilitate strategic partnerships, innovation initiatives, talent development, agile planning, and program creation. Previously, she led strategic initiatives in community-university engagement, academic pathway development, STEM capacity-building, and integrating technology into teaching and learning at Virginia Tech, Penn State, and Indiana State University after an early career with IBM and ROLM. Nancy has been inducted into the Academy of Community Engagement Scholars, is a member of the Strategic Doing Faculty, and is the author of more than a dozen publications. She holds a doctorate in Higher Education Management from the University of Pennsylvania, a master’s from Virginia Tech, and a bachelor’s degree from Bucknell University.