How SD Works

A simple, research-informed way to help people think, decide, and act together in complex situations—without slowing down.

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The ten skills of Strategic Doing The practical habits that help groups collaborate, decide, and take action together.

Strategic Doing is built on ten simple, learnable skills.

These skills include the ability to give groups a shared language and rhythm for working together in complex environments.

They replace long planning cycles with short, focused conversations that turn ideas into action.

Each skill is a behaviour — not a tool. And anyone can learn them.

The Ten Skills (expanded, clear, and plain English)

  1. Create safe spaces
    Start every session by making people feel comfortable to speak honestly, contribute ideas, and explore possibilities.
  1. Frame an appreciative question
    Shift the conversation from “what’s wrong” to “what could we do?”
    A good appreciative question opens possibility and keeps the group focused.
  1. Identify assets
    Assets include skills, relationships, lived experience, networks, resources, and knowledge.
    Strategic Doing reveals what people can contribute, not what they lack.
  1. Link & leverage assets
    Combine assets to create new opportunities.
    Ask: “What could we do together that we can’t do alone?”
  1. Guide equitable ranking & choosing
    Sort the opportunities by 1) impact and 2) ease.
    Choose the “Big Easy” — The most doable, promising option - high impact low risk
  1. Define clear outcomes
    Turn opportunity into direction by defining what success will look like in a specific timeframe.
  1. Design Pathfinder Projects
    A Pathfinder is a small experiment that tests your outcome and reveals what works (and what doesn’t). Achievable test project contributing to the agreed goal.
  1. Commit to small steps
    Each person chooses one action they can complete within 30 days.
  1. Hold 30/30 Meetings
    Meet every 30 days to review progress, adjust, and take the next steps.
  1. Nudge the network
    Reinforce collaboration with small prompts — check-ins, introductions, updates, or sharing useful information.

Guide to 30/30 meetings The learning rhythm at the heart of Strategic Doing.

A 30/30 meeting is a short, structured check-in that happens every 30 days.
It’s where the real learning in Strategic Doing happens.

The purpose?
To reflect on what’s been learned, adjust the plan, and commit to the next small steps.

No long reports.
No PowerPoints.
Just honest reflection, learning, and action.

The 30/30 structure

  1. What did we learn from the last 30 days?
    Focus on insights — not perfection.
    Small wins matter.
    So do unexpected barriers.
  1. What adjustments do we need to make?
    Decide whether to continue, shift, or pause the Pathfinder Project.
    Learning drives the next step.
  1. What are the next small steps?
    Every participant chooses one action they can deliver before the next 30/30.
  2. Who else needs to be involved or informed?
    Networks strengthen through small nudges and new connections.

Facilitator prompts

  • “What surprised us this month?”
  • “What worked better than expected?”
  • “What barriers did we hit?”
  • “What can we test next?”
  • “Who should we connect with?”

Why 30/30 works

  • keeps momentum steady
  • reduces complexity into manageable chunks
  • strengthens trust
  • supports rapid learning
  • enables adjustment without friction
  • prevents drift into long-range planning

Designing pathfinder projects Small experiments that reveal the best way forward.

A Pathfinder Project is the engine that powers Strategic Doing.
It is a small, low-risk experiment designed to test an idea, reveal insights, and build momentum.

Pathfinders make big challenges manageable — and collaborative.

What makes a good pathfinder

  1. It’s small
    Something you can start now with what you have.
  1. It’s fast
    Most Pathfinders run for 30–90 days.
  1. It’s testable
    You can clearly see whether it’s moving in the right direction.
  1. It’s collaborative
    Multiple people or organisations bring assets to make it work.
  1. It’s meaningful
    It connects directly to the shared outcome.

Design steps

  1. Define the outcome
    What change do you want to see in 30–90 days?
  1. Identify the experiment
    What can you try that would teach you the most?
  1. Set your guideposts
    Small signals that show you’re on track.
  1. Allocate assets
    Who brings what?
    Where are the strengths?
  1. Plan small steps
    Everyone leaves the room with one action.

Facilitator prompts

  • “What can we test together in the next 30 days?”
  • “What would success look like?”
  • “What assets can we combine to try this?”
  • “What signals will tell us it’s working?”

Creating safe conversation spaces The foundation of trust, openness, and collaboration.

People collaborate best when they feel safe — emotionally, culturally, and socially.
Strategic Doing begins by intentionally creating a “safe space” for focused, respectful conversation.

This sets the tone for everything that follows.

What makes a conversation space safe

  1. Psychological safety
    People feel they can speak without fear of judgement.
  2. Respectful behaviour
    Everyone’s perspective matters.
  3. Shared norms
    Short contributions. Listening first. Curiosity.
  4. Inclusive design
    The environment supports participation from all voices.
  5. Clarity of purpose
    People know why they are here and what they’re trying to achieve.

How to create a safe space

  • begin with a warm welcome
  • set expectations clearly
  • explain how the process works
  • invite all voices early
  • maintain gentle boundaries
  • manage power dynamics openly
  • model humility and curiosity

Useful facilitator scripts

  • “Every voice in this room matters.”
  • “Let’s keep contributions short so everyone can speak.”
  • “This is a space for exploring possibility, not defending positions.”
  • “We’re here to learn together.”

Opportunity ranking & choosing – the big easy Helping groups find the “Big Easy” — the opportunity that’s meaningful and doable.

Once a group has identified multiple opportunities, the next step is to choose the one with the best balance of impact and ease.
Strategic Doing uses a simple, transparent ranking process to help groups do this without getting stuck in analysis.

How ranking works

  1. Rate impact
    High impact = moves the needle.
    Low impact = marginal gains.
  1. Rate ease
    How doable is it with the assets we currently have?
  1. Plot the opportunities
    Use a simple 2×2:
    • high impact / easy
    • high impact / hard
    • low impact / easy
    • low impact / hard
  1. Choose the “Big Easy”
    The top-right quadrant: high impact + easy enough to start now.

Why it works

  • keeps the conversation practical
  • reduces conflict
  • allows quick decision-making
  • gets people moving rather than debating
  • supports strategic intuition
  • keeps choices grounded in assets, not wishlists

Prompts to guide choosing

  • “Which opportunity feels most achievable in the next 30–60 days?”
  • “Where is there the most energy?”
  • “Which option teaches us the most with the least effort?”