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What is Adaptive Management?

Adaptive management (AM) is a collaborative approach to choice-making that emphasizes flexibility, continuous learning, and adjustment in response to new information and changing conditions. Primarily used in managing complex environments, it operates through a cyclical process of planning, action (doing), learning, and adjustment. This method contrasts traditional management by adopting a design-do philosophy, where continual evaluation and adjustments are made to align actions with goals, and uncertainty is embraced as part of the choice-making process.

AM is often discussed in relation to its similarity to agile leadership due to their shared emphasis on adaptability and team work. It’s recognized for its approach to complexity management by integrating tools and mindsets that support successful strategy formulation and execution under complex conditions. Originating from efforts to manage natural environments sustainably, AM has evolved to include broader stakeholder participation and is scrutinized for its application in various domains.

white board with writing
Adaptive management is an iterative, collaborative approach that systematically integrates learning from ongoing actions and monitoring to adjust strategies and improve choice-making in complex and uncertain environments.
People working together

Who is it for?

  • Leaders and Executives: Specifically those who are navigating unknown territories ("don't know how” challenges), willing to experiment, and are involved in high-stakes environments. This group also includes C-suite executives who are transitioning towards ecosystem-based business models and leaders seeking to implement rapid responses to changing conditions.
  • Organizations and Institutions: Encompassing both public and private sectors, these entities face complex challenges that are non-technical in nature. They are characterized by their need to collaborate with diverse and challenging stakeholders to achieve common goals. This group includes businesses, non-governmental organizations (NGOs), government bodies, clusters, and any organization that requires collaboration across loosely connected networks.
  • Educational and Research Institutions: Business school faculty and other academic leaders who are interested in researching and teaching adaptive management practices. These stakeholders are engaged in learning and applying team-based disciplines tailored to adaptive challenges.
  • Fields and Environments Requiring Data and Collaboration: Adaptive management is particularly applicable in fields where there is ample, trackable data and where networks of experts and decision-makers converge. This is relevant in managing natural environments or related geographical processes, and wherever quality data is available to create, test, and assess performance models.

What are the benefits of adopting AM?

  • Organizational Agility and Sustainability: AM enhances an organization's ability to adapt quickly to changes, ensuring longevity ("staying in the game") and increasing the likelihood of sustainability and profitability. It promotes a proactive approach to recognizing and adapting to changing circumstances.
  • Improved Collaboration and Communication: It fosters a common language within an organization, which facilitates better communication and collaboration across different departments and external organizations. This common framework helps in breaking down silos and enhancing organizational coherence.
  • Enhanced Decision-Making and Innovation: AM contributes to better decision-making by utilizing diverse perspectives and experiences. This inclusive approach not only speeds up innovation but also makes it more robust and applicable across larger scales. The process itself is designed to encourage exponential learning and continuous improvement.
  • Skill Development and Problem Solving: By equipping more people with the tools and skills to address complex issues, AM increases the chances of solving significant societal and organizational problems. It also supports the development of institutions and spaces dedicated to collaborative problem-solving.
  • Academic and Educational Relevance: For educational institutions like business schools, AM aligns curriculum and research with the real dynamics of economies and societies. It promotes problem-based learning across disciplines and supports action research, making academic pursuits more relevant and impactful.
  • Leadership and Cultural Development: AM aids in the development of wise leadership that can apply sound judgment to action, enhancing the productivity of existing assets through a rigorous, ongoing management process that includes innovation, learning, and adaptation. It also helps in creating a shared visual vocabulary that enhances understanding and strategic implementation across teams.

How is the Strategic Doing Institute planning to bring AM to life? What can be expected in the coming months?

  • Design Do Lab to provide undergraduate/graduate courses and workshops on AM. This could involve a top B-school to create a pilot course.
  • Write an academic paper about the new discipline
  • Create Case Studies for Exec Ed course taught thru B-school
  • Fusion Festival
  • Create our own online school of Adaptive Management
  • Create a Challenge-centric program/workshop
Strategic Doing Book

Who is behind this program?

Kate Moreland

Kate Moreland

Fellow; Iowa, USA
Bradford Beach

Bradford Beach

Fellow; Indiana, USA
Julio Prado

Julio Prado

Fellow; Quito, Ecuador
Jo'Anne Langham

Jo’Anne Langham

Fellow; Queensland, Australia
Kim Mitchell

Kim Mitchell

Fellow; Louisiana, USA
Tim Franklin

Tim Franklin

Fellow; North Carolina, USA
Doug Barrett

Doug Barrett

Fellow; Alabama, USA
Terri MacDonald

Terri Macdonald

Fellow Candidate; British Columbia, Canada
Sam Cordes

Sam Cordes

Fellow Emeritus; Indiana, USA
Robert Parker

Robert Parker

Fellow; Oregon, USA
Peggy Hosea

Peggy Hosea

Fellow Emeritus; Indiana, USA
Lauren Goldstein

Lauren Goldstein

Fellow; New Mexico, USA
Josh Bruce

Josh Bruce

Fellow; Oregon, USA
Fratesi Joe

Joe Fratesi

Fellow; Mississippi, USA
Jennifer Hawkins

Jennifer Hawkins

Fellow; Minnesota, USA
Robert Brown

Robert Brown

Fellow; Michigan, USA
Kathy Opp

Kathy Opp

Fellow; Idaho, USA
Doug Dunston

Doug Dunston

Fellow; Minnesota, USA
Ruth Ellen Calhoun Whitt

Ruth Ellen Calhoun Whitt

Fellow; Texas, USA
Ubaldo M. Córdova-Figueroa

Ubaldo Cordova

Fellow; Puerto Rico, USA
Thomas Banta

Thomas Banta

Fellow; Iowa, USA
Rena Cotsones

Rena Cotsones

Fellow; Illinois, USA
Jennifer Hunter

Jennifer Hunter

Fellow; Indiana, USA
Jennifer Horn-Frasier

Jennifer Horn-Frasier

Fellow; Iowa, USA
Liz Nilsen

Liz Nilsen

Fellow; Maryland, USA
Aniko Drlik-Muehleck

Aniko Drlik-Muehleck

Fellow; Oregon, USA
Brian Kolenich

Brian Kolenich

Fellow; Ohio, USA
Mary-Marshall VanSant

Mary Marshall VanSant

Fellow; Alabama, USA
Mike Van Ter Sluis

Mike Van Ter Sluis

Fellow; New Jersey, USA
Reinder Schonewille

Reinder Schonewille

Fellow; Netherlands
Jacco Dros

Jacco Dros

Fellow, Stockholm, Sweden
Jeff Agnoli

Jeff Agnoli

Fellow; Ohio, USA
Titus Tomlinson

Titus Tomlinson

Fellow Candidate; Oregon USA
Janet Holston

Janet Holston

Fellow Candidate; North Carolina, USA
Jim Woodell

Jim Woodell

Fellow;; Massachusetts, USA
Scott Hutcheson

Scott Hutcheson

Fellow; Indiana, USA
Nancy Franklin

Nancy Franklin

Fellow; North Carolina, USA
Michon Hicks

Michon Hicks

Fellow; Maryland, USA
Darshini Render

Darshini Render

Fellow; Indiana, USA
Janyce Fadden

Janyce Fadden

Fellow; Alabama, USA
Ed Morrison

Ed Morrison

Fellow; Indiana; USA

Want to join our team?

We’d love to have you on board! Whether you’re a seasoned Strategic Doer or just starting out, there’s a place for you here. Contact us via email at info@strategicdoing.net and let’s start working together!