Strategy in Turbulent Environments

Table of Contents

Strategy in turbulent environments is different from conventional strategic planning. Traditional approaches are too expensive to formulate, too challenging to implement, and too brittle for a rapidly shifting environment.


Today’s world demands a new approach to strategy that leaves traditional approaches behind. The good news: strategy designed for collaboration and networks can be faster, cheaper, more resilient, and far more productive.


Successful strategies in turbulent environments are:

>> incremental: they focus on small wins on the edge of the adjacent possible

>> experimental: they test hypotheses with a spirit of continuous inquiry

>> rigorous: they rely on both outcome and progress metrics

>> iterative: they follow repetitive design/do cycles

>> accretive: they accumulate knowledge from learning by doing

>> inclusive: they embrace diverse voices to share insights and knowledge

>> recombinant: they define new opportunities by recombining assets embedded in our networks

>> practical: they manage complexity by following simple rules

>> trusted: they form in “creation spaces” characterized by psychological safety

>> immediate: they focus on doing the doable, no excuses

>> emergent: they create visible, measurable patterns from connections we can’t see

>> bifocal: they alternate perspectives between zooming out and zooming in

Above all, they are conversational.

Successful strategies to navigate a turbulent world rely on our oldest technology — our language and conversations — to generate knowledge, share our insights, and find out what works.

We figured all this out, so you don’t have to.

That’s #strategicdoing, an open-source strategy discipline for collaboration, open innovation, and ecosystems. (27,000)